EVALUATION TASK 4: How did you use new media technologies in the construction and research, planning and evaluation stages? Audio Commentary

A COMPARISON BETWEEN LAST YEAR'S USE OF TECHNOLOGY AND THIS YEAR.

AS Foundation Project

Research and planning

Internet-I used this to find examples and imagery of what I wanted our horror film trailer to look like. However the images I searched for were of Hollywood posters, so the conventions used were pretty specific and limited.

Youtube- Used this for finding and evaluating similar videos, and to find influences.
We used Youtube to publish our trailer and also for viewing any feedback we received for it. Last year we analysed Horror trailers and again the conventions are quite restricted because of the genre, this year however we could reap the benefits of music video's subgenres and mash up techniques and choose from a very wide range of stimuli and a wide range of conventions.

Blog- We used this throughout the year to log our progress during initial production, research and planning, the actual shoot day, and post production.

Stills Camera- We used this for logging what happened in our shoot to add illustration to our written material.

Photoshop- used for making the poster for our horror film.

Scanner- We used to scan in our storyboard.

Construction:
Camera- Used to capture the pictures we were going to use in our poster.
Sony 170- Used to film our sequence.
Final cut pro- We used this program to edit/cut/splice and add after effects to our trailer.
Photoshop- Used to add effects to our poster.

Evaluation of product:

Youtube- Used to promote/launch our video and gather feedback.

Blog- We used this to overview all the material we had created over the whole production process.

A2 Advanced Project

Research and planning



Internet- We used this to find examples and imagery of other similar bands and their star images. We used the internet to research star image, fashion, CD covers and magazines. Because this included mainstream and independent bands, we had the freedom of researching anyone we wanted within our genre.

Youtube- Used this for finding and evaluating similar videos, and to find influences. We also used Youtube to publish our Pop Video and also for viewing any feedback we received for it. We had the freedom of searching for user generated material as well as mainstream videos.

Blog- We used this throughout the year to log our progress during initial production, research and planning, the shoot day, and post production.

Camera- We used this for logging what happened in our shoot to add illustration to our written material.

Photoshop- used for making the poster for our Pop Video.

Scanner- We used to scan in our storyboard and then cut it together in Final Cut Pro to get an idea of what our video might cut like.

Construction:
Camera- Used to generate ideas we could use when establishing a band image.
Sony 170- Used to film our sequence.
Final cut pro- We used this program to edit/cut/splice and add after effects to our Pop video.

Evaluation:

Youtube- Used to promote/launch our video and gather feedback.

Blog- We used this to overview all the research we had constructed and create an evaluation of the whole production process.

EVALUATION TASK 3- What have you learned from your audience feedback?

To collect creative feedback for our video we used several digital technologies to gather information which might help us define the audience our video is aimed at, and find out more about our audience.

We published the video on Youtube and got some feedback from people who watched the Flashguns video:

All of the comments have been positive responses to the video.
Youtube has been very useful to us in media studies because of its easy feedback system and the fact that anyone can leave a comment.
Someone has even shown interest in buying the album; it is good to see we have made a video which can promote the music of band.


We also created a survey using a website called Surveymonkey which helped construct our survey.
We got a handful of students and asked them to watch our video and answer the questionnaire accordingly:We gave the audience options with which to answer so as to gather the right information. Most questions were multiple choice.
Here are the links to two parts of a prototype survey we later used on a group of students:

Click here to take survey

Click here to take survey

Here are some of the questions that we asked in the finished questionnaire:
1. What age are you?
2. What gender are you?
3. What nationality are you?
4. Which styles of music are you listening to at the moment?
5. Does this video look like any other videos you have seen within a time period?
6. Does this video remind you of any other video you have seen recently, please specify what if answer is yes.
7. What genre of music would you say this is?
8. Do you wear similar clothes to the band?
9. What do you find most personally appealing in this video?
10. What do you think the song is about?
11. What us the best video you have seen recently?
12. What is the worst video you have seen lately?13. Do you find any of the band members attractive?
14. Does the video make you want to see them live?
15. Do you think the band would give a good live performance?
16. Do you think the video is original?
17. What did you find most entertaining about the video?
18. Having watched this video would you seek out their other videos?

A large majority of the people that filled out the surveys were between the ages of 16-25. This indicates that out video relates to a more youthful audience which is the target audience we were aiming for. Not many people said that they had seen a video which they found similar to Bells at Midnight within the last six months. This was good to know because it meant that the video has an originality.


Here are the links to two parts of a prototype survey we later used on a group of students:

Click here to take survey

Click here to take survey

We used a site called Survey Monkey to help us construct our questionare.


70% of people said that from watching the video, it made them want to go and see the band live. This is a positive statistic, because the main aim of the video was to promote the bands live performances. The remaining 30% said "It's not my thing".70% of people also thought that the band would give a good live performance.

60% of people said that having seen the video they would go and seek out their other videos on the internet.
This is a good indication that we succeeded in promoting the Flashguns in our video, it is good to know that we were able to make the video so that it connected with our target audience.

Using digital technology has helped us to gather feedback efficiently and effectively, giving me a better understanding of what people expect from a music video, what they like most about music videos, and if I were to ever make a music video again, I would know what to change or keep in mind when wanting to please an audience.