Bells at midnight by Flashguns. We chose this song for its clearly defined beat and structure which will make shot cuts easier to manipulate. The lead singer of the band is Jim's brother, so the band will be easier to work with and they allready have a semi established star image. They are sighned to an independant British record label called Transgressive.
Transgressive Records are an independent record label. Acts on the label include: The Foals, Mystery Jets and Graham Coxon. This independent label is the sort of label which would be likely to sign a band like Flashguns. We will be targeting the same target audience as these bands.
Transgressive are a label which sign small acts who might not necessarily get found without their help. This is from a mission statement made by Tim Dellow and Toby L the founders of Transgressive.
TARGET AUDIENCE
We are lucky to be using a band one of the group know. I used the bands Myspace in order to look at their contacts to see what age group would support, follow and buy the band’s songs and videos The main audience ranges from 13-30 but most are around 18-25. You need to be 18 or over to see a gig at a lot of the venues which the band play at. However there are some 15 and 16 plus concerts which the band play with an organization named All-Agis.
Distribution via the web has helped young fans to download the bands tracks. I Tunes has played a big part in this due to its ease to use. The flashguns has a lot of female fans because their songs are about personal emotional issues.
INSTITUTIONAL BACKGROUND
The bands name is Flashguns. Originating from London and Brighton have just finished their gap year which was spent playing gigs, various festivals, recording and picking up attention from various record labels, the likes of Columbia, Universal Studios, XL, Tramp Records and Geffen, however they remain unsigned. They are managed by September management.
They have just recently released a four track E.P. named 'Matching Parts, Similar Hearts', the main track 'I Dont Not Love You' received a lot of radio play with radio 1 DJ Steve Lamaque, Scott Mills, Huw Stevens and Nick Grimshaw. Previous to this E.P. they have released two singles named 'Locarno', and 'Time House Blues'.
They have been a band for around two years now, they formed at public school. The guitarist and the drummer had been playing in bands together for around three years. There influences include bands like The Smiths, The Cure, Weezer, Nirvana, The Killers, Biffy Clyro, Radiohead, Deftones and many more.
Their edgy, poppy sound attracts an audience from the ages of 12-40. They have previously toured with Jamie T, and are currently on the Bombay Bicycle Club tour, and have played the likes of Underage Festival and Reading Festival.
The three peice used to be a four peice, however their keyboardist left the band only recently due to family problems and his own personal problems. This has benefitted the band as he was always known to be the member holding them back. They have introduced a backing track into their live performance to replace him, and have also added extra vocal, keyboard and guitar lines. The use of the backing track has added a great deal to their live performance.
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