Direct Address

FLASHGUNS-
TV BARDS
Function of Direct Address: To make a connection with the audience and invite them into the star's world.

How does it work for the audience? The song may emotionally relate to the audience, therefore drawing them in.
What is our audience?- Teenagers/young adults- The song is relevent to the standard teenage angst which most young adults experience. Confusion, not knowing your place, and general fear and uncertainty of the unknown.
Our band is very organic, so the Video is too. There is no narrative, just performance, because we wanted to reinforce the raw and genuine feel of the band through there chemisty when they play together and the performence they put on.

LADY GAGA-
COMMERCIAL EXHIBITIONIST:
The video is all about her sexuality, inviting people into her world for a sexual connection, making an audience lust for her. She wears very little clothing throughout and there are themes of money, corrupt, sex, violence and even a hints of rape. The video is very manufactured and malipulated by the record companies, heavy themes of fation throughout, it is a very hight budget commercial video.
WHAT IS YOUR AUDIENCE- Gay men/clubbing scene, young teenage girls/boys middle aged men.

CHEMICAL BROS.
ELECTRONIC SHAMEN-
The video is being sung and preformed by computer generated fish in a tank, with very bright and colourful parts (subtly reffering to drug use and hullucination) ELECTRONICS OF MUSIC TRANSPORT AUDIENCE TO ANOTHER DIMENSION- The mode of address is from the fish, not the band, Enhancing the trippy non conventional way the video connects with the audience. The audience mostly are younger adults on the dance/rave scene.